BE Beverly Hills, the original Eco-Luxury beauty company, has announced a new strategic partnership with world-renowned celebrity hairstylist Frankie Payne. Frankie will now be representing BE Beverly Hills worldwide. With over 20 years of experience, Frankie has a strong list of clients that include stars such as Kim Kardashian, Nicole Scherzinger, Fergie, Eva Longoria and many others.
Frankie was recently introduced to the BE Beverly Hills flagship product– Inspired Shine & Repair Serum with Premium Organic Argan Oil, and was immediately drawn to its ability to prevent dryness and frizz during blow-drying. He was recently quoted as saying, “I am extremely excited to work with BE Beverly Hills! Their products are everything I look for in a brand - high quality, eco-friendly and very effective. My clients love when I use the Inspired Shine & Repair Serum on them, because of the instant effect and great smell."
Frankie is one of the most recognizable celebrity hairstylists in the world. Starting off in Chicago with famous stylist Orlando Pita, Frankie has since graduated to working with the likes of Cameron Diaz, Salma Hayek, Jennifer Beals, Brad Pitt, Cindy Crawford, and Katie Holmes.
Recently gaining online notoriety by quickly acquiring 100,000 Facebook fans since their launch this summer, BE Beverly Hills is now working with A-list celebrity stylists like Frankie Payne while preparing to launch their full Eco-Luxury argan oil hair care line in early 2011.
About BE Beverly Hills - BE was created to empower women through beauty both inside and out. Being the first true Eco-Luxury hair care line, BE never uses harmful chemicals or additives and is cruelty free while only using high quality ingredients. BE also takes pride in their excellent customer service and work with select charities like Go Red for Women. For more information on BE Beverly Hills and their product pipeline, please email pr(at)bebeverlyhills(dot)com.
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